Charles Phillips, Oracle’s President, took the opportunity at the keynote address of this week’s Oracle OpenWorld to show off Oracle’s latest addition to their family of Enterprise Software products: Oracle PLM. That’s Product Lifecycle Management (PLM). Actually, Oracle Agile PLM.
As usual, it’s not a home-grown Oracle product or technology. Oracle Agile PLM comes from the acqusition of Agile made last year. PLM targets companies with product manufacturing and process issues.
“PLM helps companies, industries and different sectors to manage all product related activities because of its unified data model which provides a single and accurate view of a product,” Philips said. “This also helps to maximize the value of your product throughout the production cycle.”
Many of already existing Oracle customers in the the manufacturing industry were very pleased with the announcement from Oracle. To support the announcement, Oracle included 50 different break-out sessions covering various PLM topics and discussions at the show. In addition to covering PLM at a general level, other topics including best practices in enterprise PLM, Agile upgrades, new applications and features were covered. In addition, Oracle executives discussed their vision, roadmap, and plans for integrating Agile within the rest of the Oracle product family.
Oracle Agile PLM is just more evidence that Oracle continues to provide a very attractive enterprise software platform, targeting the biggest of the big companies. This all follows Ellison’s strategy of maximizing their extraction of money from Oracle’s already existing top-tier clients rather than pursuing new and less cost-efficient sales from small to medium-sized enterprises, a strategy that SAP has promoted.
